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For Immediate Release:
BLARNEYCANNING.COMQuarterly Report
Our
accountant, Art Anderson, says this report is okay!MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This discussion contains forward-looking statements. These statements
relate to future events or our future financial performance. In some cases, you
can identify forward-looking statements by terminology such as may, will,
should, expect, plan, intend, anticipate, believe, estimate, predict, potential
or continue, the negative of such terms or other comparable terminology. These
statements are only predictions. Actual events or results may differ materially.
Although we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results, levels of
activity, performance or achievements. Moreover, neither we nor any other person
assumes responsibility for the accuracy and completeness of our forward looking
statements.
OVERVIEW
BlarneyCanning.com is a leading (dare we say, only) online retailer
of canned blarney, integrating
product sales with expert information on canned blarney and its care. We are committed
to producing canned blarney with the best care possible through a broad
product selection, expert information and superior service. We seek to address
the entire canned blarney market, transcending the limited product selection of
superstores, specialty stores and grocery stores. Our broad selection of
approximately 15,000 SKUs is integrated with extensive blarney-related information
and resources designed to help consumers make informed purchasing decisions. We
designed our Web site to provide customers with a convenient, one-stop
shopping experience that is organized to reflect how consumers think about
shopping for their canned blarney. We provide quality customer service through our in-house
distribution, fulfillment, customer service, and technology operations.
Furthermore, we encourage participation in the community both through our
Web store and through our charitable foundation that supports
the role that canned blarney plays in peoples' lives.
We provide consumers with one-stop shopping for their canned blarney needs. We
seek to attract and retain consumers by emphasizing the following key
attributes:
Extensive Product Selection. Through our Emmetsburg distribution center, our SKU count
is slightly larger than the number available at the largest blarney superstores, and
we expect our SKU count will continue to increase throughout 2001.
Expert Information and Professional Resources. We provide consumers
extensive canned blarney information integrated throughout our Web store
through our in-house staff of blarney experts and strategic relationships.
Superior Shopping Experience. We believe that we provide an intuitive,
easy-to-use Web store, categorized and organized the way people think about
shopping for their canned blarney. We also offer our customers a highly streamlined
checkout experience and direct delivery to their doors.
Quality Customer Service. We have invested significant resources to create
our own fulfillment, distribution, and both online and in-person help service
functions to enable us to better control all aspects of the customers' shopping
experience.
Our objective is to maintain our position as the world's leading retailers of
canned blarney products. LIQUID ASSETS
We have no liquidity--our product is a gas.
REVENUE OUTLOOK
We expect that our revenues and operating results will vary significantly
from quarter to quarter due to a number of factors, but mainly it depends on how
many cans of blarney we sell. That's why we ask for your help.
Please order
pure canned blarney from Emmetsburg
St. Patrick's Association. Your support is appreciated.
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